Welcome to the Faux Flower Company

You may know us better as Amaranthine Blooms. Our founder Janey created

Amaranthine Blooms back in Hong Kong nearly ten years ago when she built a business bringing fabulous, faux, forever flowers into people's homes. She chose to name her business after an old English word meaning eternally beautiful - Amaranthine, perfectly reflecting the true-to-life artificial flowers the company was built on.    

In the years since, Janey and her family have moved back to the UK, opened our HQ in Cheltenham, expanded our collection of flowers and welcomed a few more friendly faces to the Amaranthine Blooms team.  

Recently, we have been reflecting on the journey of Amaranthine Blooms, our vision for the future, and asking ourselves what makes us - Amaranthine Blooms? The answer is an easy one, it’s the eternally beautiful flowers we are known for, that our customers love so much.   

With that in mind, we begin the next stage of our journey, as a company wanting to bring clarity to our business and our customers, putting our eternally beautiful flowers at the forefront. In embarking on this next phase we are thrilled to announce that we have re-launched as:   

The Faux Flower Company


As you know, our flowers say it all, and now our name does too!   

The Faux Flower Company encompasses all that we loved about Amaranthine Blooms along with acknowledging our values as a Company.  Our artificial flowers are made of the highest quality, supplied to our customers sustainably, contribute to our local community and celebrate our Team who bring the business to life. 

Apply for a Trade Account 

If you would like to apply for a trade account with The Faux Flower Company, please complete our application form here . 

Our trading terms are as follows: 

  • Minimum order value £175 (ex. VAT) and £400 (ex. VAT) carriage paid
  • Stems are sold in units of 6 or 12 depending on the flower
  • Delivery time within the UK is around 1 week 

register for a trade account